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Adobe's new Firefly AI tools for Premiere Pro will enable text-based video editing, making advanced video creation faster and easier for all users.

Adobe is working on a new AI tool for video editing. This tool will be part of the Firefly family. It will let users create video and add or remove objects by typing text. This is a lot like Photoshop’s Generative Fill feature.

These new tools will be available in Adobe Premiere Pro. Adobe is also looking at integrating with other AI models. Some of these models are from companies like Runway, Pika Labs, and OpenAI.

Adobe has not shared a release date yet. They plan to roll out these features “this year.” Adobe showed what their video model can do in an early demo. But, they say that integrating with third-party AI is still just an “early exploration.”

Hand making a move on a chessboard with bokeh city lights background.

Adobe wants to give Premiere Pro users more choices. They can use models like Pika to extend shots or Runway AI to create B-roll. Adobe also mentioned that its Content Credentials labels can be added to these clips. These labels will show which AI models were used to make them.

This move by Adobe aims to make video editing faster and easier. It will allow more people to create professional videos without needing advanced skills. This can be very useful for both hobbyists and professionals in the video industry.

Adobe’s Firefly tools bring a new way to work with video. By typing what they want, users can generate and edit video content quickly. This can save a lot of time compared to traditional video editing methods.

Adobe is also focused on giving users flexibility. By considering third-party AI models, Adobe lets users pick the tools that best fit their needs. This could help users achieve higher quality results in less time.

The idea of adding text-based video editing is exciting. It shows how AI can change the way we work with media. If these tools work as Adobe promises, they could become very popular among video creators.

Adobe’s plans to integrate AI into video editing show their drive to innovate. They are looking to make complex tasks simpler. This can help users focus more on their creative ideas rather than the technical parts of video editing.

As AI continues to develop, tools like these could become a standard part of many creative workflows. This will likely push other companies to follow Adobe’s lead. They may start offering similar features to stay competitive.

Adobe’s new AI tools could be a game changer for video editing. These features promise to make video creation faster, easier, and more accessible to everyone.

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